Murray qualified from Manchester University in 1984. He opened his first practice in Gillingham in 1991. His special interests are preventive and cosmetic dentistry and treatment of nervous patients. He was voted Britain's Dentist of the Year in 2002 and was a finalist in the 2009 Smile Awards (Britains top award for cosmetic dentistry). Murray is married to Sue who was for many years a science teacher at Gillingham School and also ran one of the town's Brownie Packs. They have two daughters.

Bethan qualified from the University of Wales in 1996. As an undergraduate she won the University Periodontology prize. She has academic papers published in both the British Dental Journal and the British Medical Journal. Before joining the team at Winning Smiles she worked in private practice in Salisbury for 10 years. She is married with three daughters.

James is one of the few doubly qualified clinical dental technicians in the UK. He is qualified both to treat patients in the clinic and to fabricate their full or partial dentures in the labratory. He received his training in Manchester, Toronto, New York and London. He was runner up for the U.K. clinical dental technician of the year award 2009.